The Journey

It all started with a simple observation: in a world full of mass-produced fashion, belts had become an overlooked accessory.Most wardrobes contained just two options: brown and black.We saw an opportunity to change this, to elevate belts to the status of a cherished collection - much like how people view their ties, watches, or favourite jewellery pieces.We wanted to inspire everyone to see belts differently - not just as functional items, but as key pieces in a versatile wardrobe.Our goal was to encourage people to build a collection of belts that could transform outfits, express moods, and showcase personality, regardless of gender or style preference.

We imagine a world where fashion celebrates individuality and quality craftsmanship, where a carefully chosen accessory can express a person's unique style and values. We want to create items that anyone can use to add a personal touch to their outfit, regardless of gender or style preference. Where craftsmanship meets audacity, sustainability dances with style, and freedom of expression is woven into every stitch.

In a fast-fashion world where many brands overlook ethical production, we choose to do things differently. Our motto, "Proudly Made in a Democracy," isn't just a catchy phrase - it's a promise. We believe in free expression and everyone's right to be themselves. This belief is stamped into every belt we make. 

We're committed to creating long-lasting, high-quality accessories that stand against the tide of disposable fashion. By choosing TakeTheRed, you're not just selecting a stylish accessory; you're supporting responsible production and democratic values.

We travelled across Europe, looking for skilled artisans who shared our passion for quality and excellence.We found them - leather workers with decades of experience, their hands telling stories of countless belts crafted to perfection.Together, we began to create something exceptional.Every TakeTheRed belt is a testament to this craftsmanship and our values.No detail is overlooked, from the selection of premium calf leather to the meticulous stitching and polishing.Our signature buckles, each one a miniature work of art, are the finishing touch on these stylish accessories.

While we're proud of our craftsmanship and values, we also wanted to bring something extra to the table.We have infused each item in our collectionwith a dash of fun, a splash of colour, and a small dose of attitude.That's where our 'Classic Edge' comes into play.We took timeless designs and gave them a fresh twist - vibrant colours, unexpected textures, and details that make you look twice.

Sustainability isn't just a buzzword for us - it's part of how we do business responsibly. Our belts are made to last, both in style and quality.We believe in creating pieces that become part of your story, not throwaway trends.We're also committed to supporting democratic freedoms, equality, and human rights through our business and partnerships.

We're inviting you to join TakeTheRed, to step into a world where your accessories are as unique as you are, and where your style choices can show what you believe in.As we grow, we're excited to create accessories that help you express yourself.We connect with style-conscious individuals who appreciate standing out.Our accessories resonate with people who understand that true style transcends fleeting trends, and who make thoughtful choices that reflect their values.Join us, and let's redefine what it means to make a statement. Are you ready?